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What is the point of manufacturers joining motorsports? Do they actually learn anything from performance testing?
The main benefit is not learning but advertising and promotion. The applicable phrase was “Win on Sunday, sell on Monday”.
In the very highest echelon of motorsports, like Formula 1, there has been some powertrain and suspension technology that trickled down to production cars. Also, many of the engineers that took assignments in the racing groups learned a lot from their racing experience.
Dave
So would you say that it’s worth it for engineers to get involved in motorsports, aside from the promotional aspect? In other words, if you had it your way, would you do without it?
Wouldn’t most engineers already know most of the racing physics based on their engineering knowledge?
It is worth it if you are personally interested in racing. The upsides are learning to work under pressure, intense teamwork, and a myriad of technical challenges. The downside is very long hours and a lot of time away from home. Even in the new era of electric vehicles, racing will continue. I agree with the statement “racing improves the breed”.
Dave
hey Dave I’d thought I quickly ask some related questions here.
I was thinking, why does European cars have so many “successful” or say exotic car brands like Ferrari, Lamborghini, Porsche Mercedes, but Asia has so few exotic brands. The closest thing Asia has is Lexus. What exactly are these manufacturers doing differently, because I don’t see it.
Secondly, what are your thoughts on brand vs product? Is building the brand more important than improving the product? For example, whenever I see the Porsche or Mercedes badge, I get a good feeling of prestige and quality, although it may not reflect the actual product itself. It feels like a major perception thing. Where would you put your eggs so to speak?
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